Effective Date: November 12, 2023

We, at Bato Publishing, along with our affiliates, hold your privacy in high regard and acknowledge your concern for the use of your personal data. Your trust in sharing your personal information with us is greatly appreciated. At Bato Publishing, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, and safeguard your information. Please read this policy carefully to understand how we handle your data.

1.INFORMATION WE COLLECT
We collect data about you from various sources, which encompass information you directly provide to us, data acquired from external sources, and data gathered through automated methods. We may collect the following types of information:

1.1. Personal Information: We may collect your name, email address, mailing address, phone number, and other contact information when you provide it to us. Biographical and product
preference information, such as your date of birth, gender, and reading preferences, which help us customize our services for you.

1.2. Payment Information: When you make a purchase from our website, we collect payment information, such as your credit card details or other payment methods. However, we do not store this information; it is securely processed by our payment gateway.

1.3. User-generated Content: If you submit reviews, comments, or other content on our website or social media platforms, we may collect and display that information publicly. When you utilize our services to post or share comments or other content, we might gather details like your username, screen name, comments, likes, interests, status, and images. Additionally, we may acquire audio or visual content, including photos, videos, or recordings that you decide to share while using our services or when allowing us access to your camera or microphone during the use of interactive features. Any other information you share with us, like through our "Submit a Request" or "Contact Us" feature.

1.4. Usage Information: We collect data about your interactions with our website, including your IP address, browser type, pages viewed, and the time and date of your visit.

1.5. Cookies and Tracking Technologies: Cookies are diminutive text files that a website positions on your device, where your browser stores them. These cookies can subsequently be accessed when your browser connects to a web server within the same domain responsible for their placement.
The content of these cookies is typically composed of a combination of numbers and letters, which may offer a unique identification for your device and potentially include other relevant information.

This functionality enables the web server to recognize your browser across successive connections
to the same server. Cookies serve as a means to gather data such as your browser type, duration of interaction with the services, pages browsed, language preferences, and various traffic-related information.

Pixel tags, which are also referred to as web beacons or clear GIFs, are employed for several purposes. These include tracking user activities on the services, evaluating the effectiveness of our marketing campaigns, generating statistics concerning service utilization and response rates, and identifying audiences with characteristics akin to those to whom we wish to promote our services.

We use cookies and similar technologies to gather information about your browsing and purchasing habits. You can manage these technologies through your browser settings. Additionally, we collect data through automated means via our services, utilizing technologies like cookies, web beacons, web server logs, JavaScript, and similar methods. This data may include:

∙Your Internet Protocol (IP) address.
∙Device information, including unique identifiers, connection details, and mobile device advertising IDs, as well as the means of internet connection.
∙Information about your device type, settings, software, browser, and operating system.
∙Language preferences.
∙Referring URLs (websites or services you visited before and after using our services).
∙Details regarding web pages and advertisements you view, as well as links you click within our services.
∙Viewing behavior, encompassing the content you watch, the duration of video viewing, service quality, and interactions with advertisements.
∙Dates and times of service access or usage.
∙Location information, including your city, state, and ZIP code based on your IP address, as well as precise location information derived from GPS functionality with your consent.

1.6. Market Research: When engaging in or sponsoring market research initiatives, including surveys and product testing, we may gather the details you furnish, such as your name, email
address, and specific demographic information, encompassing details like your age, gender, race, and ethnicity.

1.7. Details you share about others: In certain instances, involving our features, services, or offerings—such as when you recommend a friend or family member or extend an invitation for them to participate in one of our events or programs—we may gather information that you furnish about others, including names, email addresses, and birthdates. Prior to supplying us with this information, kindly ensure that you have the necessary permissions, or in the case of a minor, the appropriate authority to do so.

1.8. The data you provide in the course of conducting business with us: Should you be a vendor, service provider, or business associate of Bato Publishing, we may gather details pertaining
to you and the services you offer, encompassing business contact information for you or your employees. Additionally, we may acquire any other information that you or your employees furnish as part of the services rendered and our contractual arrangement with you.

1.9. Details you provide offline or Physically: You can furnish us with information through in- person interactions and offline means. For instance, if you visit our offices (including being captured by security surveillance such as CCTV), attend a live performance, or participate as a member of the audience during a program taping, we may record your presence. Additionally, you have the option to provide information by submitting entry forms or program participation applications via mail or in person.

1.10. Additional Details: We gather information linked to you or identifiable with you, including passwords, personal preferences, interests, age, gender, and any additional details you decide to share. Engaging in a chat feature allows us to capture, utilize, and store your communications and provided data to aid you during the chat session, offer customer support, enhance our products and services, and for marketing endeavors. If you do not agree, kindly refrain from proceeding with chat assistance. This information may be automatically collected through device-based tracking technologies.

1.11. Collected from external sources:
∙Data from Partners and Service Providers: We obtain information from our business associates and service providers, which may encompass entities like your TV or internet
service provider, mobile phone carrier, or manufacturers of devices that offer our services or content. Additionally, we gather information from service providers operating on our
behalf. The details provided by our business partners vary, including IP addresses, device IDs, unique identifiers, insights into your interests, demographic data, purchasing patterns,
and online behavior.

∙Social Media Interaction: When you engage with us through a social media platform or navigate from our services to a social media platform, the platform independently collects
your data. We may also retrieve information you've publicly shared on your social media accounts. It is advisable to review the privacy policies of these social media platforms to
understand their usage of your information and your corresponding rights.

∙From Third-Party and Public Sources: We may source information about you from various outlets, including data licensors, aggregators, marketing firms, advertising collaborators, programming distributors, social media platforms, and public databases. This information spans demographic details, purchasing habits, interests, and online activities.

1.12. Derived Information:
∙Drawing Conclusions: We might derive additional insights or make inferences about you based on the data acquired directly from you, your device, or through third parties like research agencies and data companies.
1.13. If you are an author, illustrator, designer, or any other contributor to our published books or games, or if we are in the process of assessing you or your work for potential contribution, publication, or production, we may gather your personal contact information, details about your prior projects, and specifics about the work you intend to contribute or publish. Additionally, we may collect other pertinent information related to your candidacy for publication or the publication
of your work. This information will be used for the purpose of evaluating your work, both existing and proposed, and for facilitating communication regarding the publication and sale of your work.

This supplementary information may encompass, for instance, financial particulars like bank account information and any other information connected to our correspondence and collaboration with you or your associates in the context of publishing or utilizing your work.

1.14. Apply for employment:
When you apply for employment with Quirk Books, you will do so through the email provided on our Site. When you apply, we will collect your name, email address, educational history,
employment history, and your resume/CV. We use this Personal Information to process and assess your employment application.

2.HOW WE USE YOUR INFORMATION
We use the information we collect for the following purposes:

I. Deliver our products and services: which may include granting authorization for a purchase or finalizing a requested transaction.

II. To Provide Services: We use your personal information to fulfill your book orders, respond to your inquiries, and provide customer support.

III. Create and oversee online accounts.

IV. Marketing and Promotions: With your consent, we may send you promotional emails, newsletters, and information about our products and services. Dispatch promotional materials, alerts about available offers, and various communications, such as text/SMS messages if you've shared your mobile number and consented to receive such messages.

V. Communicate regarding and manage participation in special events, promotions, programs, offers, surveys, contests, and market research.

VI. Address inquiries from you and other third parties, including those from law enforcement agencies.

VII. Anonymize or de-identify personal information to provide aggregated data reports with anonymized and non-personal information to third parties. Please be aware that we might
de-identify or pseudonymize your personal data. This involves either combining it with information about other individuals or applying techniques like data hashing to remove identifiable characteristics. De-identified or pseudonymized data will be treated as non- personal, following applicable law. We handle such data without attempting to re-identify it, unless permitted by law for specific purposes, such as evaluating legal compliance with de-identification processes. In cases where non-personal data is combined with personal data, the combined information will be treated as personal data according to this Privacy Policy.
We reserve the right to share non-personal data with third parties at our discretion and within the bounds of the law, including for advertising, research, and marketing purposes.

VIII. Offer technical support.

IX. Generate content recommendations based on your preferences.

X. Enhance your personally collected data, whether obtained directly or through automated means, with additional information from publicly available sources, commercial sources, Company affiliates, and business partners.

XI. Analytics and Improvements: We use usage data to improve our website, products, and services, and to track the effectiveness of our marketing efforts.

XII. Link your browser and/or device with other devices or browsers you use for improved content access and operational/business purposes.

XIII. Manage, assess, and enhance our business operations, including the development, analysis, and improvement of our services, communication management, employment application
review, data analytics, accounting, auditing, and other internal functions.

XIV. Safeguard against, detect, and prevent fraud, as well as other unlawful activities, claims, and liabilities.

XV. Adhere to and enforce applicable legal requirements, industry standards, contractual obligations, and our terms of service and other policies.

XVI. Perform any other activities for which we provide specific notice during the data collection process.

XVII. Compliance and Legal Obligations: We may process your information to comply with legal requirements and enforce our terms and policies.

XVIII. Retention: We will retain your personal information for a duration that is reasonably necessary to fulfill the purposes outlined in this privacy policy or any other notice given
during collection. This retention period may extend if mandated or allowed by applicable law, considering relevant statutes of limitation, as well as our records retention requirements and policies.

XIX. We might utilize your personal information for the following legitimate business purposes:

∙Delivering and overseeing our services, ensuring their proper functionality.
∙Tailoring your experience with our services.
∙Overseeing contests, giveaways, competitions, sweepstakes, offers, or promotions, which includes verifying eligibility and selecting winners.
∙Engaging in social media activities, market research, surveys, and product testing, including assessing the effectiveness of specific advertisements for you.
∙Executing advertising and marketing campaigns for our own or third-party products and services, involving sending promotional messages and newsletters, and creating user
segments to target more relevant audiences (which may entail converting your information into hashed identifiers).
∙Handling social media interactions and user-generated content (such as posts or comments you submit on public platforms), facilitating interactive features, and personalizing our
services.
∙Managing our audience relationships, shows, and events.
∙Conducting security monitoring and access controls to our premises, including CCTV/security cameras.
∙Exercising our rights and remedies and defending ourselves against legal claims.
∙Complying with and enforcing relevant industry standards, our terms, policies, and other rights.

XX. Providing you access to Bato Publishing services: Your personal information may be utilized to provide you with access to Bato Publishing's services and fulfill our contractual
commitments with you. Additionally, we may process your personal data to oversee our association with you. These actions encompass:
∙Establishing and overseeing your account, subscriptions, and registrations.
∙Authenticating your account or validating your identity.
∙Delivering the services, you specifically seek, along with customer support and account- related updates.
∙Executing any transactions as per your requests.
∙Fulfilling any of our contractual duties.

3.SHARING YOUR INFORMATION
We do not sell, trade, or rent your personal information to third parties. However, we may share your information with the following parties for specific purposes:

3.1. Service Providers: We may share your information with third-party service providers who help us operate our website, process payments, and provide other services. Our network of service providers comprises professional advisors, business support services, customer support providers, web hosting providers, information technology providers, payment processors, event service providers, direct mail and email distribution service providers, partners assisting in our contests,
sweepstakes, giveaways, and promotions, as well as analytics and market research services. These service providers are solely authorized to utilize your personal information to assist us in delivering our services to you and are not allowed to employ it for any other purposes.

3.2. To Protect our Services and Users: In order to safeguard our Services and users, we may reveal your personal information to ensure the protection and defense of the rights, interests, and
well-being of the Services, our subsidiary and affiliate entities, as well as their employees, contractors, and agents. This may also encompass ensuring the security and safety of our Services' users, particularly when we deem it essential or suitable to prevent physical harm or financial loss.

3.3. Legal Compliance: We may disclose your information to comply with legal obligations, protect our rights and safety, or respond to legal requests.

3.4. Legal Advisors and Others: We might disclose your information when we believe it is necessary, with our legal and tax advisors, insurers, law enforcement, judicial and other government entities, and others, to comply with the law, legal proceedings, respond to legal claims, or safeguard
our rights or the property or personal safety of our users, employees, or the public.

3.5. Business Transfers: In the event of a merger, acquisition, or sale of our business, your information may be transferred to the new owner.

3.6. Non-Personal Data: If the information obtained from you or about you does not meet the criteria for personal information according to relevant laws, we reserve the right to, at our
discretion, share such non-personal, de-identified data, or aggregated information with third parties.

3.7. Business Partners: We might disclose your information to business partners engaged in activities like marketing, audience measurement, co-branded services or events, and digital content distribution. These business partners utilize the information in accordance with their privacy policies.

Additionally, we may share your information with sponsors, prize partners, and other supporters involved in events, contests, sweepstakes, giveaways, or promotions. For instance, we could share your information with prize partners to facilitate prize delivery.

3.8. Third Party Advertisers: We may share your information with third parties to deliver and measure advertising based on your interests. These third parties include advertisers, ad agencies, advertising networks, identity partners, platforms, and publishers. We may sometimes share segments or custom audience data with third parties for marketing and data enrichment purposes.

Your information may also be shared with other third parties upon your request, for instance, when engaging in an interactive service operated by a third party.

4.YOUR CHOICE AND RIGHTS
You might possess specific rights and options concerning your personal information, including the right to request a copy of the information we have on record about you. However, these rights are not universally applicable and could be constrained by local laws. For instance, you may not be entitled to these rights if fulfilling your request would disclose personal information about another individual or if you request the deletion of information that we are legally obligated to retain. You have the following choices and rights regarding your information:
A. Choices:
A.4.1. Access and Update: You can access and update your personal information by logging into your account or contacting us directly.

A.4.2. Marketing Communications: You can opt out of marketing communications by following the instructions in our emails or contacting us. Additionally, if you have a registered account, you can modify your preferences within your account. It's important to note that even if you opt out of receiving marketing messages, you may still receive crucial non-marketing messages pertaining to your account, requested services, or any purchases you make.

For services involving push notifications or offers sent to your mobile device, you can adjust your preferences through the settings on your mobile device and/or within the relevant mobile service.

A.4.3. Cookies: You can manage cookie preferences through your browser settings. Although most browsers and devices accept cookies by default, their settings usually allow you to clear and decline cookies. Web browsers often store your preferences in a cookie. Blocking cookies may prevent the
services from operating as expected and may also prevent storing your preferences and choices.

A4.4. Retention: We will retain your personal information for a duration that is reasonably necessary to fulfill the purposes outlined in this privacy policy or any other notice given during
collection. This retention period may extend if mandated or allowed by applicable law, considering relevant statutes of limitation, as well as our records retention requirements and policies.

A4.5. Interest-Based Advertising: We, along with our service providers, business partners, and other third parties, may engage in interest-based advertising. This entails the collection of information about you from our services and third-party platforms to deliver advertisements tailored to your interests across various devices, browsers, and both within and outside our services.

If you wish to opt out of interest-based advertising, some third-party partners, such as Google (https://adssettings.google.com/authenticated), provide the option to do so. It's important to note
that opting out of interest-based advertising does not entirely eliminate data collection; certain information will still be gathered for purposes like research, analytics, and internal operations.

While you will continue to receive contextual advertisements, they may be less aligned with your specific interests.
For many mobile devices, you can manage interest-based advertising preferences through your device settings, which may include actions like resetting your device's advertising ID or choosing options like "Limit Ad Tracking" (for iOS devices) or "Opt out of Ads Personalization" (for Android devices).
Connected devices, such as tablets, connected TVs, set-top boxes, and gaming consoles, may also employ an advertising ID or alternative methods for identification and interest-based advertising. In some instances, you can disable tracking through actions like selecting "limit ad tracking" or
deactivating options like "interest-based advertising" in your connected device's settings. Please be aware that these options vary by device, and we do not govern the policies or practices of third parties associated with these devices.

It's essential to recognize that your decision to opt out is specific to each device or browser, and you must manage preferences individually for each one. Additionally, you may need to make this choice separately for different Bato Publishing services.

A4.6. Email Tracking Pixels: Many email clients offer settings that enable you to prevent the automatic loading of images, including tracking pixels. This helps avoid automatic connections to web servers hosting these images.
A4.7. Do Not Track (DNT): Certain web browsers come equipped with a "Do Not Track" (DNT) feature that sends a signal to visited websites, indicating your preference not to be tracked. As there is no universally accepted standard for interpreting the DNT signal, our websites currently do not respond to browser DNT signals. Instead, you can utilize various other tools to manage data collection and usage, including cookie controls and advertising preferences, as explained earlier.

A4.8. Global Privacy Control (GPC): Global Privacy Control is a browser setting that communicates a user's privacy preferences to websites. These preferences may include the choice
not to share or sell Personal Information without the user's consent. When we detect such a signal, we will make reasonable efforts to honor your preferences as indicated by a GPC setting or a similar control recognized by regulations or widely acknowledged as a valid opt-out preference signal.

A4.9. Advertising controls: Our advertising partners may participate in associations that provide simple ways to opt out of ad targeting, which you can access at:
∙United States: NAI (http://optout.networkadvertising.org) and
DAA (http://optout.aboutads.info/)
∙Canada: Digital Advertising Alliance of Canada (https://youradchoices.ca/)
∙Europe: European Digital Advertising Alliance (http://www.youronlinechoices.com/)

B. Rights:
In accordance with relevant legal regulations, you may possess specific rights to access, review, update, correct inaccuracies in, and/or transfer your personal data that we have under our custody and control. You can exercise these rights by making a request through our Data Subject Request Portal. To ensure security, we will authenticate your identity when you request, you exercise your data privacy rights. For some types of requests, we may also require additional information to
confirm your identity.

Once we have verified your identity (or your authorized representative's, if applicable), we will respond to your request appropriately.

1.Right of Access and Rectification: You have the right to access, correct, and update your personal data at any time or unsubscribe and modify the email newsletters or similar
communications we send to you. Additionally, if you hold an account with us, you can access certain information (including your preferences) through your account and make updates
or corrections as needed. If you have an online account, it is your responsibility to keep your account registration data current, accurate, and complete by regularly maintaining and
updating it as needed.

2.Right to Deletion: In specific situations, you may have the right to request the deletion of your data. If you wish to have your personal data removed from our records, please inform
us, and we will take reasonable steps to address your request in accordance with relevant legal requirements. If the data is no longer necessary for its intended purposes and we are
not legally obligated to retain it, we will make efforts to delete, destroy, or permanently de-identify it. However, certain data may be exempt from deletion requests under applicable
laws. Some data is essential for us to provide our services to you, and if you request its deletion, it may affect your ability to access or use our services.

3.Right to Data Portability: In addition to the general right of access mentioned earlier, under applicable laws, you may, with specific exceptions, have the right to
(i)obtain a copy of your personal data in a structured, commonly used, and machine-readable format,
(ii)transfer this data to another business or data controller, and
(iii)in certain situations, request that we perform the data transfer.

Please note that the availability of these rights and the procedures for exercising them may vary depending on the applicable legal framework and specific circumstances.

5.SECURITY
We employ reasonable security measures to protect your information and we have implemented security measures—technical, administrative, and physical—that are commercially reasonable and intended to safeguard your personal information from loss, misuse, unauthorized access, and
alterations. However, no data transmission or storage method is entirely secure, and we cannot guarantee absolute security.
Bato Publishing, being a global company, has the authority to transfer your personal information to countries that may not offer an equivalent level of protection for your data. This includes the potential transfer of your personal information to other entities within the Bato Publishing family,
subsidiaries, meticulously chosen service providers, business partners, and other third parties, all aligned with the purposes outlined in this policy.

In every instance of personal information transfer, we meticulously assess the associated risks and employ protective measures such as standard contractual clauses, where applicable, to ensure the preservation of your rights. In cases where we share personal information with a third party, we
mandate them to appropriately safeguard your personal information.

If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contact Us” section below.

6. CHILDREN’S PRIVACY
Bato Publishing respects the privacy of children, and we are committed to complying with the Children’s Online Privacy Protection Act (COPPA). Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children. If we learn that we have collected or received Personal Information from a child under the age of 13, we will delete that information. If you believe we might have any information from or about a child under the age of 13,
please let us know by contacting us. If you are a parent or guardian and believe that your child has provided us with their information, please contact us.

7. THIRD-PARTY SERVICES
Please note that this Privacy Policy does not cover, and we bear no responsibility for, the privacy, data handling, or other practices of third parties. This includes any third party that operates a website or service linked to through our Services. The presence of a link on our Services should not be construed as an endorsement of the linked site or service by us or our affiliates.
We utilize social networking platforms, including but not limited to Facebook, Twitter, and Instagram, to engage with our customers and incorporate social networking features into our
website. Any information you willingly provide or post in a publicly accessible social network or other online forum may be visible to and used by others. Additionally, our website may feature links, banners, or advertisements that direct you to third-party websites, applications, or services.

We do not have control over how these third parties may use your information. Therefore, when you use or navigate to such services, you do so at your own risk.

We strongly recommend that you carefully review the policies and terms of each website, app, or service you visit.
Furthermore, we do not assume responsibility for the policies and practices concerning information collection, utilization, disclosure, or security employed by other entities, such as LinkedIn, Facebook, Google, or any other providers of social media platforms.

8. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. This privacy policy is subject to updates to align with emerging technologies, industry norms, regulatory mandates, or other considerations.
Any changes will be posted on our website, and the effective date will be updated accordingly. In the event of substantial changes, we will notify you, and if mandated by applicable law, seek your consent. Notifications regarding significant alterations may be communicated through email to the
latest email address you provided, through notices on our applications, or by any other means allowed by applicable law.

9. CONTACT US
If you have any questions, concerns, or requests related to your privacy or this Privacy Policy, please
contact us at:
Bato Publishing
321 Westlawn Rd, Columbia,
South Carolina,
29210,
United States

Thank you for trusting Bato Publishing with your personal information. We are dedicated to protecting your privacy and providing quality products and services.